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Marijuana Firm Canopy Files Trademark For ‘Chronic By Dre’

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Celebrity-branded marijuana isn’t new to the cannabis industry. Willie Nelson and Snoop Dogg are two of the more well-known consumers who have licensed their names for products. And now it appears that Canopy Growth Corp. is bringing another hip-hop all star into the game.

Reddit user u/EaterofDin0saurs spotted a Canadian trademark application for “Chronic By Dre” and posted it to the social media site this week.

Seemingly a reference to Dr. Dre’s debut album “The Chronic,” the trademark applicant is listed under Tweed, Inc., a subsidiary of Canopy.

It’s not yet clear if Dr. Dre himself is involved. Requests for comment on the filling, which was created on August 31 and formalized this month, were not returned by the time of publication.

But it would be no surprise that a large company like Canopy could have the pull to attract a big name like that.

Considering the heavy influence of marijuana on Dre’s work and hip-hop in general, the strain could be a big seller for the Canadian cannabis company.

Among the classes of goods and services touched on in the trademark filing are “Cannabis and marijuana and derivatives thereof, namely live plants, seeds, dried flowers, liquids, oils, oral sprays, capsules, tablets, and transdermal patches,” as well as beverages, body lotion, shower gel and jewelry.

Even toys for cats and dogs are mentioned as possible Chronic by Dre-branded items.

Speaking of canines, Canopy also has an exclusive partnership with Snoop Dogg’s weed brand, Leafs By Snoop.

UPDATE: Canopy withdrew its trademark filing after admitting that it didn’t actually have a relationship with Dr. Dre.

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Photo courtesy of Jason Persse.

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Chris Wallis is a filmmaker and content creator based in Oakland, California. Over the last six years, along with extensive work with the cannabis industry, he's helped international nonprofits, national advocacy groups and political campaigns tell their stories to hundreds of thousands of eyeballs across media. He watches a lot of TV and movies, often while consuming cannabis.

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