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Marijuana And Tobacco Appear In Almost Half Of Popular Music Videos, Study Shows

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Marijuana and tobacco were featured in nearly half of the most popular hip-hop and R&B music videos from 2013 to 2017, new research finds.

The study, published in the Journal of the American Medical Association Internal Medicine on Monday, takes a critical look at the prevalence of regulated products appearing in hit music videos. The team of researchers found that 40 to 50 percent of the videos reviewed depicted smoking or vaping tobacco or cannabis.

snoop lion smoke GIF

“While there is no doubt that hip-hop artists have made many positive contributions to social change—speaking out on issues like police violence against minorities—there’s also a history of showing regulated substances in hip-hop and other popular music,” Kristin Knutzen, lead author of the study, said in a press release.

“These depictions may affect fans’ attitudes toward smoking and increase the likelihood of smoking—particularly among young people.”

For the analysis, researchers examined the Billboard Top 50 charts for R&B and hip-hop from 2013 to 2017. Of the 1,250 songs covered in those charts, 769 had accompanying music videos that were included in the review.

“The proportion of songs with accompanying music videos that contained combustible use, electronic use, or smoke or vapor equaled 44 percent in 2014, 40 percent in 2015, 50 percent in 2016, and 47 percent in 2017. (For a total of 39.5 billion views).”

Besides the significant prevalence of marijuana and tobacco depictions in these videos, researchers also observed that the more views a given music video received, the more likely it was that they featured tobacco or cannabis products.

In other words, people seem to be more likely to watch and share music videos that show marijuana or tobacco consumption.

Forty-two percent of the songs that received 8,700 to 19 million views showed marijuana or tobacco products. For videos that received 112 million to four billion views, though, 50 percent featured these products.

When it comes to tobacco products, one interesting trend is the lack of manufactured cigarettes that appeared in these videos. Only 8 percent of the songs reviewed showed manufactured, as opposed to rolled, cigarettes.

But depictions of brands seem to be on the rise. Brand placement showing combustable (i.e. smokable) cannabis or tobacco products appeared in appeared in 0 percent of the top music videos in 2013, compared to 10 percent in 2017. Depictions of electronic vaping products rose from 25 percent in 2013 to 88 percent in 2017.

The researchers expressed concern with the rise of smoking or vaping depictions in popular videos.

“When young people, especially adolescents, see their favorite artists using tobacco products in music videos, they can begin to view them as normal in hip-hop culture, and they can begin to see themselves using them,” study co-author Samir Soneji said in a press release. “They also could view them as less harmful than they are. That’s a very real public health threat.”

While few studies to date have examined the relationship between the appearance of cannabis products in popular culture and youth consumption habits, the medium has seen renewed interest recently. A study published earlier this year, for example, also showed a dramatic increase in references to marijuana in popular songs.

Marijuana References In Popular Music Are On the Rise, Study Finds

Photo courtesy of Chris Wallis // Side Pocket Images.

Marijuana Moment is made possible with support from readers. If you rely on our cannabis advocacy journalism to stay informed, please consider a monthly Patreon pledge.

Kyle Jaeger is Marijuana Moment's Los Angeles-based associate editor. His work has also appeared in High Times, VICE and attn.

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Mike Tyson And Joe Rogan Swap Stories About Psychedelics And Marijuana

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Former boxer Mike Tyson had a mind-blowing discussion with Joe Rogan about tripping on psychedelics and smoking marijuana on Thursday.

“I like who I am when I smoke. You know what I mean?” Tyson said in an appearance on the Joe Rogan Experience podcast. “Without weed I don’t like who I am sometimes. That’s just real.”

Rogan agreed.

“It makes me nicer,” he said. “It calms me down.”

Check out the video of Mike Tyson and Joe Rogan discussing drugs below:

Beyond cannabis, the two discussed using 5-MeO-DMT, a tryptamine that is found in the venom of a certain toad species, among other places in nature.

“I smoked this medicine—drug—whatever you want to call it, and I’ve never been the same,” Tyson said. “I look at life differently. I look at people differently.”

“The experience I can’t even express, really. Almost like dying and being reborn.”

Rogan said he had similar experiences with the drug.

“That’s what it felt like to me, too,” he said. “You stop existing.”

“It’s inconceivable,” Tyson added. “I just don’t have the words to explain it.”

Tyson, who is now an entrepreneur in the cannabis industry and has his own marijuana-focused podcast, said he’s been smoking weed since he was 10 years old.

Congresswoman Tulsi Gabbard Talks Marijuana And Psychedelics With Joe Rogan

Photo courtesy of Joe Rogan Experience.

Marijuana Moment is made possible with support from readers. If you rely on our cannabis advocacy journalism to stay informed, please consider a monthly Patreon pledge.
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Rapper Redman Discovers 20-Year-Old Marijuana At Mom’s House

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If you live in a state marijuana is legal, you might have already grown accustomed to having your freshly harvested cannabis sold in neat, child-proof packaging.

But 20 or so years ago, you were more likely to get something that resembles what rapper Redman’s mom recently unearthed: schwag stuffed tightly into little baggies.

In a video posted on Instagram on Saturday, Redman shared the discovery with his 1.2 million followers. He said his mom, who made sure the artist didn’t use her name in the post, found the baggies, which were still packed full of what he estimated to be at least 20-year-old bud.

“We’re selling this on eBay,” the mom joked.

“You gonna say not to use your name then say we’re selling it, mom?” Redman said.

One bag in particular—a triangle with a red symbol—”has history,” he said. It’s from an era of rap that saw some of the greatest marijuana enthusiasts: Biggie Smalls, The Lox, Cam’ron, Lil’ Cease, Norega.

“If you don’t know what that bag is, it’s from one of the east coast riders of marijuana,” Redman said. “Branson, baby. That’s an official Branson bag.”

No word on whether Redman tried to smoke the historic cannabis, but if it really is 20 years old, then it’s unlikely to be especially potent. So perhaps he’s better off holding on to the relic, or even donating it to the Weedmaps Museum of Weed—a pop-up exhibit that’s set to launch in Los Angeles later this year.

Study: Festival Attendees Use Different Drugs Based On Music Genre, But They All Love Marijuana

Photo courtesy of Redman.

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Hertz Rep Expertly Dismisses Twitter Complaint About Rental Car Smelling Like Marijuana

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The Hertz social media team has to deal with a lot of questions and complaints on any given day. But on Thursday, the rental car company’s Twitter account heard from someone who was especially upset that the vehicle they picked up in California was “infested with the smell of marijuana.”

The person behind the Hertz account, who identified themselves as “JG,” apologized to the dissatisfied customer and recommended reaching out to its roadside assistance line for an exchange.

Well, the customer, using the Twitter handle @landryandlee, had apparently tried that already and was asked whether the car was still drivable. If it was and they still didn’t want to drive it, the company’s staff reportedly suggested getting the car towed at the customer’s expense.

“To clarify, have you found drugs in the car?” Hertz’s JG asked. “Are you in immediate danger?”

The customer was uncertain whether there actually was cannabis in the vehicle but said “I do not feel comfortable driving the car.” Worse yet, the customer’s son had a hockey game the next morning and “I have now spent my entire afternoon dealing with this and no resolution.”

Alas, as a member of the Hertz social media team whose job generally requires them to defer complaints to employees who can handle the situation, JG informed the customer that they “cannot assist further.”

“If you did indeed find marijuana in the vehicle please document it, remove it, and contact the authorities if you feel it’s actually necessary,” the Hertz account replied. “If you are not in any immediate danger, please follow the advice.”

The customer did not find the advice helpful.

“You really cannot help me?” @landryandlee wrote. “All I want is my rental car to be replaced….how can a rental car company not take care of this???”

“We apologize for this. Please go to your nearest Hertz location for more assistance,” JG said.

Hertz’s JG got props from some marijuana enthusiasts on Twitter for the chill response to what seemed to be a relatively benign situation. And one jokester followed up on the threat to ask JG whether it was possible “to have my next rental pre-loaded with pre-rolls?”

And the chill-as-always JG replied, asking the Twitter user to “DM us with your reservation number” and also “clarify your question.”

It’s unclear whether the customer ultimately got the vehicle exchange or whose team won Friday’s hockey match. This story will be updated if we learn more.

15 Of The Best Marijuana-Related Tweets From Politicians In 2018

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