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Marijuana And Tobacco Appear In Almost Half Of Popular Music Videos, Study Shows

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Marijuana and tobacco were featured in nearly half of the most popular hip-hop and R&B music videos from 2013 to 2017, new research finds.

The study, published in the Journal of the American Medical Association Internal Medicine on Monday, takes a critical look at the prevalence of regulated products appearing in hit music videos. The team of researchers found that 40 to 50 percent of the videos reviewed depicted smoking or vaping tobacco or cannabis.

snoop lion smoke GIF

“While there is no doubt that hip-hop artists have made many positive contributions to social change—speaking out on issues like police violence against minorities—there’s also a history of showing regulated substances in hip-hop and other popular music,” Kristin Knutzen, lead author of the study, said in a press release.

“These depictions may affect fans’ attitudes toward smoking and increase the likelihood of smoking—particularly among young people.”

For the analysis, researchers examined the Billboard Top 50 charts for R&B and hip-hop from 2013 to 2017. Of the 1,250 songs covered in those charts, 769 had accompanying music videos that were included in the review.

“The proportion of songs with accompanying music videos that contained combustible use, electronic use, or smoke or vapor equaled 44 percent in 2014, 40 percent in 2015, 50 percent in 2016, and 47 percent in 2017. (For a total of 39.5 billion views).”

Besides the significant prevalence of marijuana and tobacco depictions in these videos, researchers also observed that the more views a given music video received, the more likely it was that they featured tobacco or cannabis products.

In other words, people seem to be more likely to watch and share music videos that show marijuana or tobacco consumption.

Forty-two percent of the songs that received 8,700 to 19 million views showed marijuana or tobacco products. For videos that received 112 million to four billion views, though, 50 percent featured these products.

When it comes to tobacco products, one interesting trend is the lack of manufactured cigarettes that appeared in these videos. Only 8 percent of the songs reviewed showed manufactured, as opposed to rolled, cigarettes.

But depictions of brands seem to be on the rise. Brand placement showing combustable (i.e. smokable) cannabis or tobacco products appeared in appeared in 0 percent of the top music videos in 2013, compared to 10 percent in 2017. Depictions of electronic vaping products rose from 25 percent in 2013 to 88 percent in 2017.

The researchers expressed concern with the rise of smoking or vaping depictions in popular videos.

“When young people, especially adolescents, see their favorite artists using tobacco products in music videos, they can begin to view them as normal in hip-hop culture, and they can begin to see themselves using them,” study co-author Samir Soneji said in a press release. “They also could view them as less harmful than they are. That’s a very real public health threat.”

While few studies to date have examined the relationship between the appearance of cannabis products in popular culture and youth consumption habits, the medium has seen renewed interest recently. A study published earlier this year, for example, also showed a dramatic increase in references to marijuana in popular songs.

Marijuana References In Popular Music Are On the Rise, Study Finds

Photo courtesy of Chris Wallis // Side Pocket Images.

Marijuana Moment is made possible with support from readers. If you rely on our cannabis advocacy journalism to stay informed, please consider a monthly Patreon pledge.

Kyle Jaeger is Marijuana Moment's Los Angeles-based associate editor. His work has also appeared in High Times, VICE and attn.

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California Lawmakers Use Cryptocurrency To Buy Marijuana From Dispensary

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Two city councilmembers in California became the first elected officials to use cryptocurrency to purchase marijuana from a dispensary—at least publicly—on Tuesday.

Berkeley City Councilmember Ben Bartlett and Emeryville City Councilmember Dianne Martinez visited the Ohana Cannabis shop in Emeryville to demonstrate how the technology can reduce transaction fees and improve financial transparency.

The technology they used, called stablecoin, is a form of digital currency that has “price stable characteristics” linked to the U.S. dollar, meaning the sale and tax proceeds were settled in a way that’s consistent with cash.

Blockchain Advocacy Coalition, which is backing the technology, is advocating for legislation that would enable local jurisdictions in California to “determine and implement a method by which a licensee under [the state’s legal cannabis program] may remit any city or county cannabis license tax amounts due by payment using stablecoins.”

“By providing a cash-free method of cannabis tax collections, AB 953 can reduce costs and safety risks for cities and businesses,” Bartlett said in a press release. He added that the marijuana industry is “a 21st-century industry” that “deserves 21st-century legislation.”

“Tax collections leveraging stablecoin technology will help bring this new industry into the light.”

In a photo taken at the dispensary, Bartlett is holding up a pamphlet for VetCBD, a low-THC, high-CBD tincture that’s used to treat conditions such as anxiety and pain in pets. It’s not clear what Martinez purchased from the shop.

The bill to provide for alternative payment options at marijuana businesses is timely given that federal prohibition has made banks skittish of servicing such companies and results in many firms operating on a largely cash-only basis—an issue that has captured the attention of federal regulators and lawmakers on both sides of the aisle in Congress.

In California, legislation that would allow credit unions to accept cannabis business clients was pulled by its sponsor on Tuesday. Sen. Bob Herzberg (D) said he plans to reintroduce the bill next year.

“We are thrilled to build technology that solves real problems for customers, merchants, and politicians which will help usher in the next 100 million users of crypto,” said Dan Schatt, co-founder of Cred and the Universal Protocol Alliance, which developed the stablecoin technology, said.

“Not only does crypto result in significant cost reduction for consumers and merchants, but it also enables highly productive tax collection, transparency, and predictability for city and state governments,” he said.

Marijuana Industry Groups Urge Congressional Action Amid Vaping-Related Injuries

Photo courtesy of Twitter/Rigel Robinson.

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Seth Rogen Hosting Marijuana-Fueled Charity Carnival For Alzheimer’s Research

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Actor Seth Rogen will be the ringmaster at an adults-only charity carnival next month featuring comedians running game booths and marijuana aplenty.

Proceeds from the Hilarity for Charity County Fair will go toward research into combating Alzheimer’s disease, an issue close to Rogen.

“We here at Hilarity for Charity love to fight Alzheimer’s disease, but we also love rides, alcohol and weed!” Rogen, who launched his own cannabis company in March, said in a promotional video for the Los Angeles event. “We also love trying to be good people so that in the event there is an afterlife, we don’t go to hell.”

Comedians Adam Devine, Andrew Rannells, Ben Feldman, Casey Wilson, Ilana Glazer, Ike Barinholtz, Jeff Ross, Josh Gad, Kate Micucci, Nick Kroll, Regina Hall and Riki Lindhome are participating in the event. Skateboarder Tony Hawk is set to do a halfpipe performance. And rapper Anderson Paak will also put on a show.

Details of where cannabis fits into the program aren’t available on the event site. But Gad, one of the comedians participating, noted in a tweet that this is “the only fair I will attend this year other than my children’s book fair which has a lot less readily available weed.”

Rogen’s passion for fighting Alzheimer’s isn’t new. He’s become an outspoken activist for research into the disease after he witnessed his mother-in-law develop early onset Alzheimer’s.

In 2014, the actor opened his testimony before a Senate committee hearing on Alzheimer’s research by joking that he wasn’t there to discuss the topic some might expect: marijuana.

“First I should answer the question I assume many of you are asking, yes I’m aware this has nothing to do with the legalization of marijuana,” he said. “In fact, if you can believe it, this concerns something that I find even more important.”

Though he didn’t bring it up at the hearing, research has demonstrated that cannabis can help eliminate a toxic protein associated with Alzheimer’s disease. Last year, the federal government asked the public to submit additional scientific research into the potential therapeutic benefits of marijuana in the treatment of the condition.

Disneyland Busted Robert Downey Jr. For Smoking Marijuana, He Reveals While Accepting Disney Award

Photo courtesy of Twitter/Seth Rogen.

Marijuana Moment is made possible with support from readers. If you rely on our cannabis advocacy journalism to stay informed, please consider a monthly Patreon pledge.
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Disneyland Busted Robert Downey Jr. For Smoking Marijuana, He Reveals While Accepting Disney Award

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Robert Downey Jr. said he was once detained at Disneyland after getting caught smoking marijuana on a gondola ride.

The Iron Man and Avengers actor shared the anecdote while being honored at the Disney Legends award show on Friday, describing his first trip to the California park.

“Here’s a bit of trivia for you. The very first time I went to Disneyland, I was transported to another place—within moments of being arrested,” Downey said, drawing laughs. “I was brought to a surprisingly friendly processing center, given a stern warning, and returned to, if memory serves, one very disappointed group chaperone.”

“I’ve been sitting on that shame for a while and I‘m just going to release it here tonight,” he said. “I would like to make amends to whomever had to detain me for smoking pot in a gondola without a license.”

“And I don’t wanna further confuse the issue by insinuating that pot smoking licenses for the gondola are in any way obtainable or for any of the other park attractions,” Downey added.

“Maybe for the Imagineers, but that’s their own business,” he joked, referencing Disney’s research and development team.

It’s not clear when Downey was detained in the so-called “Happiest Place On Earth,” but he’s previously talked about starting to use cannabis at an early age.

The actor isn’t the only high profile figure to get booted from Disneyland over smoking on the gondola ride.

Former President Barack Obama said last year that the same thing happened to him and some friends during college. He said during a speech at a political rally that they were smoking cigarettes on the gondolas, but also seemed to wink, raising questions about exactly what sort of plant material he and his friends were inhaling at the time.

In any case, Downey is right that there are no gondola marijuana smoking licenses available, even in California where cannabis is legal. In fact, Disney specifies on its park rules site that “[s]moking marijuana or any other illegal substances is not permitted at any time.”

There are designated cigarette smoking areas, however, which the former president presumably could have taken advantage of, if he really was simply imbibing tobacco.

Dave Chappelle Ate Magic Mushrooms Gifted By A Stranger, Joe Rogan Says

Photo courtesy of YouTube/Spokesmayne.

Marijuana Moment is made possible with support from readers. If you rely on our cannabis advocacy journalism to stay informed, please consider a monthly Patreon pledge.
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