Marijuana and tobacco were featured in nearly half of the most popular hip-hop and R&B music videos from 2013 to 2017, new research finds.
The study, published in the Journal of the American Medical Association Internal Medicine on Monday, takes a critical look at the prevalence of regulated products appearing in hit music videos. The team of researchers found that 40 to 50 percent of the videos reviewed depicted smoking or vaping tobacco or cannabis.
“While there is no doubt that hip-hop artists have made many positive contributions to social change—speaking out on issues like police violence against minorities—there’s also a history of showing regulated substances in hip-hop and other popular music,” Kristin Knutzen, lead author of the study, said in a press release.
“These depictions may affect fans’ attitudes toward smoking and increase the likelihood of smoking—particularly among young people.”
For the analysis, researchers examined the Billboard Top 50 charts for R&B and hip-hop from 2013 to 2017. Of the 1,250 songs covered in those charts, 769 had accompanying music videos that were included in the review.
“The proportion of songs with accompanying music videos that contained combustible use, electronic use, or smoke or vapor equaled 44 percent in 2014, 40 percent in 2015, 50 percent in 2016, and 47 percent in 2017. (For a total of 39.5 billion views).”
Besides the significant prevalence of marijuana and tobacco depictions in these videos, researchers also observed that the more views a given music video received, the more likely it was that they featured tobacco or cannabis products.
In other words, people seem to be more likely to watch and share music videos that show marijuana or tobacco consumption.
Forty-two percent of the songs that received 8,700 to 19 million views showed marijuana or tobacco products. For videos that received 112 million to four billion views, though, 50 percent featured these products.
When it comes to tobacco products, one interesting trend is the lack of manufactured cigarettes that appeared in these videos. Only 8 percent of the songs reviewed showed manufactured, as opposed to rolled, cigarettes.
But depictions of brands seem to be on the rise. Brand placement showing combustable (i.e. smokable) cannabis or tobacco products appeared in appeared in 0 percent of the top music videos in 2013, compared to 10 percent in 2017. Depictions of electronic vaping products rose from 25 percent in 2013 to 88 percent in 2017.
The researchers expressed concern with the rise of smoking or vaping depictions in popular videos.
“When young people, especially adolescents, see their favorite artists using tobacco products in music videos, they can begin to view them as normal in hip-hop culture, and they can begin to see themselves using them,” study co-author Samir Soneji said in a press release. “They also could view them as less harmful than they are. That’s a very real public health threat.”
While few studies to date have examined the relationship between the appearance of cannabis products in popular culture and youth consumption habits, the medium has seen renewed interest recently. A study published earlier this year, for example, also showed a dramatic increase in references to marijuana in popular songs.
Photo courtesy of Chris Wallis // Side Pocket Images.
SXSW Wants You To Submit Marijuana Panel Ideas For 2020 Event
South by Southwest (SXSW) is soliciting ideas for marijuana-related panels to be featured at next year’s festival.
The Austin-based conference—which celebrates music, film, art and innovation at annual events—promoted its “Cannabusiness Track” in a tweet on Friday.
The 2020 marijuana track will involve panels that explore the “technological, cultural, financial, legal and political ecosystems that are defining the cannabis-focused enterprises of both today and tomorrow,” according to a description.
The Cannabusiness Track will discuss the technological, cultural, financial, legal, and political ecosystems that are defining the #cannabis enterprises of today and tomorrow.
Are you a part of the cannabis industry? Propose your session idea today!https://t.co/3ytdTAC2mw
— SXSW (@sxsw) July 12, 2019
It “presents insights for professionals experienced in this rapidly-evolving industry, as well as introductions for newcomers who are just starting to enter this space.”
Have a concept for a panel that’d be a good fit for the program? There are only a few days left before Friday’s deadline to submit ideas through SXSW’s online tool. The festival will take place March 16-22, 2020.
Marijuana has become a mainstay at the Texas conference, with this year’s SXSW showcasing more than 20 cannabis events—with panels covering everything from female entrepreneurship in the marijuana industry to the state of cannabis politics in the Lone Star state.
Social justice advocates protested a SXSW keynote speech delivered by former Republican House Speaker John Boehner, who declined to act on reform while serving as a congressional leader but has since joined the board of one of the world’s largest cannabis companies.
The activists argued that legalization and restorative justice must go hand-in-hand, and Boehner represented a profit-driven “Big Marijuana” industry that’s antithetical to that goal.
SXSW included an advisory on its new Cannabusiness Track submission page, noting that “cannabis and related laws vary.”
“Programming in this track is designed to inform attendees about this fast-changing industry, and does not promote the use or sale of illegal drugs,” SXSW wrote.
Tom Hanks Denies Fake Quote Promoting CBD Company
Actor Tom Hanks wants you to know that he is not, in fact, feeling like a new person after using a CBD product from a California-based cannabis company.
In a tweet posted on Wednesday morning, Hanks denied a quote attributed to him that described advances in the CBD industry as “remarkable” and stating that he was “feeling like a new me” after using a cannabidiol product from a company called Cali Naturals.
FRAUD! INTERNET FAKE! Just so you know. Hanx. pic.twitter.com/UkZiLaVgDl
— Tom Hanks (@tomhanks) July 10, 2019
“FRAUD! INTERNET FAKE! Just so you know,” the star of films such as Forrest Gump and Cast Away wrote, sharing a photo of the false quote.
For reasons that aren’t entirely clear, Hanks has been featured in several dubious articles in recent years casting him as a champion of the non-intoxicating cannabis compound.
In another quote with questionable sourcing, Hanks reportedly said in 2017 that he was “fed up of taking various pills” and first tried using CBD to “soothe my anxiety.”
"Immediately alleviated 90% of my pain" – Tom Hanks#CBD #CBDoil #Hemp #hempoil #organic #nongmo #healing #painrelief #anxiety #musclespasm #seizures #nausea #insomnia #PTSD #inflammation #depression #skincaretips pic.twitter.com/KADZl1iHCl
— The CBD Hub (@TheCBDhub) December 4, 2018
While it’s not clear if the Cali Naturals cited in the new misattributed quote is the similarly named California Naturals CBD, a representative of that company told Marijuana Moment in an email that the development is part of a pattern they’ve experienced and that they did not know the origins of the Hanks hoax.
Someone “has been using our company name to falsely gain customers, maybe to scam them,” Erin Janson said. “We have received many emails from unsuspecting people saying that they purchased CBD from us and were charged for orders they did not want, or signed up for a monthly CBD club after they got a free trial.”
“We are just a small family business trying to make it in the CBD world,” Janson said. “We hope this does not tarnish our name or products.”
In any case, Hanks cleared the air with his all-caps Twitter statement. He might have been flying high as an astronaut in the 1995 film Apollo 13, but he’s certainly not the spokesperson for cannabis that some would have you believe.
Several Grateful Dead Members Call On Fans To Support Marijuana Reform
Three founding members of The Grateful Dead and a member of the spinoff group Dead & Company used part of their Independence Day to promote marijuana reform.
Songwriter and guitarist Bob Weir and drummers Mickey Hart and Bill Kreutzmann, who are now part of Dead & Company, each called on their social media followers to get involved with the Cannabis Voter Project, which “aims to educate Americans about about how voting can impact cannabis policy.” Dead & Company bassist Oteik Burbridge also used his platform to promote the organization.
Fans were encouraged to text “CANNA VOTER” to 40649, which prompts them with questions about federal cannabis reform and automatically generates messages to their congressional representatives. The musicians are also inviting supporters to visit a Cannabis Voter Project booth at one of Dead & Company’s shows in Colorado.
No better way to celebrate #IndependenceDay than telling elected leaders what you believe in. If you happen to consider yourself a "Cannabis Voter," text CANNA VOTER to 40649 or visit @Cannabis_Voter Project on #ParticipationRow at our Colorado shows. pic.twitter.com/EvNypwEglO
— Bob Weir (@BobWeir) July 4, 2019
The @Cannabis_Voter Project from @HeadCountOrg will be at the @deadandcompany Boulder shows. To know what it’s all about, text CANNA VOTER to 40649 and tell your elected officials that you’re a Cannabis Voter. pic.twitter.com/13apsRyHFK
— Mickey Hart (@mickeyhart) July 5, 2019
HeadCount, a non-profit organization that partners with musicians to register voters and operates Cannabis Voter Project, has been working with Dead & Company—and the band’s upcoming Colorado shows will put the focus on marijuana reform.
— Dead & Company (@deadandcompany) July 3, 2019
“No better way to celebrate #IndependenceDay than telling elected leaders what you believe in,” Weir wrote. “If you happen to consider yourself a ‘Cannabis Voter,’ text CANNA VOTER to 40649 or visit [Cannabis Voter Project] on #ParticipationRow at our Colorado shows.”
“I’ve smoked a lot of weed. And I vote,” Kreutzmann said. “If you‘re like me you should visit @HeadCountOrg’s @Cannabis_Voter Project booth on Participation Row in Boulder this weekend!”
I’ve smoked a lot of weed. And I vote. If you‘re like me you should visit @HeadCountOrg’s @Cannabis_Voter Project booth on #ParticipationRow in Boulder this weekend! #wavethatflag #deadandcompany pic.twitter.com/khsmcghbID
— Bill Kreutzmann (@BKreutzmann) July 4, 2019
The partnership makes sense given The Grateful Dead’s close association to the counterculture scene and cannabis across the span of several decades. Hart also owns a marijuana company that sells small joints in shops throughout Northern California.
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Any Cannabis Voters out there? Text CANNA VOTER to 40649 or visit @HeadCountOrg's @Cannabis_Voter Project on #ParticipationRow at our Folsom Field shows. #WaveThatFlag @headCountOrg #oteilfromegypt Pic #2 is reposted from @chrisrock I’ve always had mixed feelings about this holiday being part Black and part Native American. #noapologies #taxationwithoutrepresentationishereagain #oteilsegyptiankush @groundswellcolorado #happy4th!
Musicians are increasingly speaking out about cannabis politics. Last month, for example, Killer Mike discussed why rap artists deserve more credit for advancing marijuana legalization. And Rolling Stones’s Mick Jagger gave the governor of Illinois a shoutout at a Chicago concert on the day he signed a cannabis legalization bill.
This piece was updated to note that additional The Grateful Dead and Dead & Company members posted on social media about Cannabis Voter Project.
Photo courtesy of Wikimedia.