Something’s up with Facebook and marijuana—again.
Recently, pages with “marijuana” and “cannabis” in their names stopped appearing in search results.
The pages are still active and can be found via direct links, but users without the URLs or bookmarks are out of luck, leading to questions about whether the social network is “shadow banning” the pages.
Facebook has yet to offer an explanation for this snafu, which is, for example, affecting the page for the California Bureau of Cannabis Control, the official government agency that regulates the state’s multi billion-dollar industry, as well as cannabis-focused media outlets like Marijuana Moment and Marijuana Business Daily and nonprofit advocacy groups like the Marijuana Policy Project.
— Sylvia Chi, Esq. (@sylviachiesq) July 31, 2018
A “shadow ban” is the term used for when a user’s web resource–a social-media page or a web-forum post–isn’t deleted or blocked, but is only visible to the individual user.
Since 2014, when legal marijuana marketplaces opened up in Washington and Colorado, all major social networks declared cannabis-related ads verboten. To this day, significant limitations remain.
Advertisements for marijuana businesses or advocating cannabis use are regularly blocked on Facebook and other social-media websites—including Instagram, which is also a Facebook property—for violating community standards, which ban the sale of “illegal drugs.”
Algorithms often block promotions for news articles or other noncommercial posts that merely mention “marijuana” or “cannabis,” a situation that often requires lengthy appeals processes to clear automatically flagged content that doesn’t actually violate terms of service.
But this may be the first time access to a government agency’s marijuana-related page has been interrupted in this way.
In this case, the disruption is significant: Marijuana industry attorneys, entrepreneurs and businesspeople rely on BCC’s Facebook page for notices of upcoming meetings and for easy access to the latest iteration of the state’s lengthy and complication rules for the marijuana industry.
BCC staff are aware of the issue and have contacted Facebook for an explanation, but have yet to receive one.
“We have reached out to Facebook with no response so far,” BCC spokesman Alex Traverso said in an email to Marijuana Moment. “This is the first time something like this has happened. In fact, we’ve even done promoted posts on Facebook before without any issue.”
Reached via email, a spokesperson for Facebook asked for more information about the situation. After it was provided, the spokesperson did not respond to further requests for comment.
“It’s clear that something’s happened,” said Sylvia Chi, an Oakland, California-based attorney with clients in the marijuana space. “But it’s not clear what.”
It's not just BCC; this "shadowban" seems to work by not surfacing any page that has "cannabis" or "marijuana" in the title through Facebook's search, EXCEPT on the Facebook app for iOS. Other affected pages include @NCIAorg @MarijuanaPolicy, @MarijuanaMoment, and @MJBizDaily.
— Sylvia Chi, Esq. (@sylviachiesq) August 1, 2018
Users accessing Facebook via the iOS app have been able to find cannabis-related pages they already follow on the main search results tab, but tapping the “Pages” tab yields an empty result.
Chi theorized that the snafu is a “bug” or glitch rather than a conscious choice to de-list or shadow ban marijuana pages.
Facebook has in the past been criticized for inconsistent, incoherent and unrealistic community guidelines. Until 2016, users were able to conduct firearms transactions. And critics have faulted the social network for its inability to police hate speech, including posts and pages from white-supremacist organizations.
“I think their community standards around marijuana are problematic,” said Chi, who noted Facebook had earlier this year updated its guidelines to prohibit minors from seeing advertisements of gun accessories. “It seems like they could do the same thing for marijuana, but just don’t want to.”
Banking Lobby Surveys Members On Problems Serving Marijuana Businesses
The largest group representing U.S. banks is asking its members to share stories demonstrating problems caused by the growing gap between marijuana’s ongoing federally prohibited status and its legalization in an increasing number of states.
In an email announcing the cannabis survey last week, the American Bankers Association (ABA) said that responses will be used by the national organization and its affiliated state bankers associations “to help illustrate to regulators and legislators the need for greater clarity” on the issue.
(Marijuana Moment’s editor provides some content to Forbes via a temporary exclusive publishing license arrangement.)
Canada’s Liquor Stores Will Heavily Outnumber Marijuana Stores On Legalization’s Launch
In case you missed it, Canada’s legal marijuana system goes into effect next week. But new data reveals that access to liquor stores is going to be far greater than planned cannabis store—at least for the time being.
Statistics Canada, a government agency, released the report, which compares the prevalence of liquor stores and planned cannabis stores in each Canadian province, on Wednesday. The team behind the report notes that information about pending private or government-run marijuana shops is incomplete—excepting online retailers, for example.
“Using the agency’s geographic databases, the location of each Canadian household is identified, and the distance from that location to the nearest legal retail outlet is calculated. Averages of these distances are then calculated to determine how generally accessible these products are to Canadians.”
The top-level takeaway is pretty straightforward. Ninety percent of Canadians currently live within 10km (or about six miles) of a liquor store. Only 35 percent of the Canadian population lives within the same distance of a planned cannabis store. Visualized, here’s a look at the access to cannabis and liquor stores based on population density in each province:
Access to liquor stores by province
Population of Canadians with access to a liquor store based on distance.
|1 km||2 km||5 km||10 km||More than 10 km|
|Newfoundland and Labrador||84,776||158,242||265,484||321,357|
|Prince Edward Island||20,498||38,328||77,954||107,592|
Access to planned cannabis stores by province
Population of Canadians with access to a planned cannabis store based on distance.
|1 km||2 km||5 km||10 km||More than 10 km|
|Newfoundland and Labrador||51,424||141,076||274,922||336,714|
|Prince Edward Island||6,907||29,616||59,576||82,626|
“Canadians have remarkably good access to liquor stores all across the country with 90 percent living within 10 kilometers of a store,” the report states. “Not surprisingly, their access to cannabis stores immediately after legalization on October 17, 2018 is likely to be much more restricted with only 35 percent of the population dwelling within 10 kilometers of a store.”
“It is emphasized this is a preliminary estimate based on less-than-full information about the number of stores expected to open and their locations. Cannabis accessibility will undoubtedly increase substantially in 2019 and 2020.”
For a comprehensive breakdown on the differences in marijuana legalization implementation for each province, check out this Marijuana Moment analysis.
Photo courtesy of Brian Shamblen.
Marijuana Stores Will Be Hard To Find For Most Canadians On Day One Of Legalization
One week from today, Canadian adults will be able to purchase marijuana legally across the country. But the number of stores per province and per capita at this point varies widely, an analysis Marijuana Moment conducted shows.
For residents of Canada’s most and least populous provinces, Ontario and Nunavut, respectively, online ordering will be their only means of legal purchase for the foreseeable future. British Columbia, the third-biggest province in the country with 4.8 million residents, has licensed only one store. Meanwhile, Northwest Territories, with only 44,520 residents, will open six government-run stores, or one per 7,420 residents.
(Note: British Columbia omitted for scale, as it has only one store for 4.8 million residents. Ontario and Nunavut will be online sales only on October 17. Population 2017 per Statistics Canada)
While many of even these preliminary licensed locations will not be operational October 17, by federal law, each province must provide an online purchasing system.
And the provinces have committed to opening more physical stores. Manitoba has set a goal that 90 percent of Manitobans have a 30-minute drive or less to a cannabis store. Ontario was supposed to have 40 stores run through the province by now, but when the new provincial government came into power in June, they decided that cannabis stores will be privately owned, so legislators had to go back to the drawing board on regulations.
Alberta hasn’t set a limit for the overall number of private stores in the province, but each locality will be allowed to set a limit for their area. Hundreds of companies have applied to be retailers.
Each province has set up its own rules and regulations regarding minimum age for sales, possession limits and whether residents can grow plants at home.
As with alcohol, the age at which Canadians can purchase cannabis is lower than in the United States. In Quebec and Alberta, 18 year-olds will be able to purchase adult-use marijuana. In every other province, the legal age will be 19. By contrast, in the U.S., every state that has legalized recreational marijuana to date has set the legal age at 21, which is also the legal drinking age in the states.
In most provinces, four plants can be grown in a household. Quebec and Manitoba are prohibiting home growing; Nunavut is not prohibiting personal growing, but has not defined a limit. New Brunswick has specified conditions to allow plants to be grown outdoors (a locked enclosure 1.52 meters high). British Columbia has specified that home plants must not be visible to the public, and won’t be allowed in day-care homes.
The national standard for purchase and public possession for adults is 30 grams of product of any kind. Quebec has set a limit on household possession at 150 grams, but other provinces have not set limits on how much cannabis can be kept in a private home.
What will make up those 30 grams? Flower, oils and, in provinces that are allowing home growing, seeds and plants. The federal legislation prohibits edibles and concentrates at this time.
Public use of cannabis is the policy that varies the most widely from province to province. Most provinces have adopted the stance that smoking or vaping marijuana will be illegal anywhere smoking or vaping tobacco is not allowed. Saskatchewan, Manitoba, New Brunswick and Yukon have banned public use (the regulations of the latter two specify backyard use as well as homes). Alberta and Nunavut have left it up to local governments to set regulations. Ontario and Quebec have set specific locations where it will be illegal to consume, including parks, public spaces and bus shelters.
Every province has passed legislation of some form banning cannabis for drivers in vehicles, but legal limits will differ from province to province. Quebec has adopted a “zero tolerance” policy for all drivers, while Ontario is setting zero tolerance for drivers under 21 years of age as well as commercial drivers. Other provinces are developing systems for how driving while impaired will be determined.
With retail stores spare in Ontario and British Columbia, perhaps Regina, Saskatchewan will become the tourist destination of choice for Americans thinking about crossing the border to experience legalization in their northern backyard. Those tourists should be sure to empty their pockets and car before returning to the United States, as the U.S. Customs and Border Protection has promised to crack down on Canadians and U.S. citizens alike.
Photo courtesy of Christopher Policarpio.