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Politicians Turn To Facebook To Promote Marijuana Legalization Views

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Dozens of lawmakers and political candidates are posting hundreds of paid Facebook advertisements touting their support for cannabis law reform, a new Marijuana Moment analysis shows.

High-profile members of Congress such as Sens. Kirsten Gillibrand (D-NY), Cory Booker (D-NJ) and Chuck Schumer (D-NY) collectively paid for 64 political ads referencing marijuana last month alone.

All told, more than 2,000 promoted posts referencing “marijuana” or “cannabis” have been shared since Facebook launched its ad archive database this spring.

The trend serves as another measure of the growing national support for marijuana reform—and the number of politicians who are campaigning on pledges to make it happen.

It’s not just high-profile members of Congress who used Facebook to attract cannabis friendly voters.

Committees to elect delegates, mayors, governors and state representatives also paid for Facebook ads that referenced “cannabis” or “marijuana.” For most candidates, their committees paid for two to three posts over the course of June, but some outliers posted dozens of marijuana-related political ads.

By far the most prolific poster of pro-legalization ads in June was Booker, widely believed to be considering a run for the 2020 Democratic presidential nomination. In one month, the Facebook page Cory Booker for Senate paid for 51 marijuana-related ads. The bulk of these posts concerned the senator’s Marijuana Justice Act of 2017, which would remove marijuana from the Controlled Substances Act and impose policies aimed at remediating the racial injustices of the drug war.

“It’s time to legalize marijuana,” one post reads. “For decades, the failed War on Drugs has locked up millions of nonviolent drug offenders, especially for marijuana-related offenses. This has wasted human potential, torn apart families and communities, and squandered massive sums of taxpayer dollars.”

But it was Gillibrand, another senator considered a likely contender for the 2020 Democratic presidential nomination, who dominated the marijuana political ad game over the past four months. The New York senator shared more than 100 paid-for political ads on Facebook referencing marijuana.

Many of those ads prompted followers to respond to questions such as, “Should we decriminalize marijuana?”

And almost 50 of Gillibrand’s posts were promoted on April 20, the unofficial cannabis celebration holiday…

Only one of about 100 political pages included in this analysis promoted a candidate’s opposition to recreational marijuana legalization, in a mayoral race.

Overall, Facebook’s political ad search tool shows that more than 1,400 ads containing the word “marijuana” were launched since the site began archiving such posts, though not all of those were posted by political candidates; some are from advocacy organizations or news outlets. Another 560 or so contain the word “cannabis,” according to the database.

Why spend money to showcase a political figure’s pro-legalization views? Because it makes political sense.

Not only do a sizable majority of Americans support cannabis legalization, but surveys have also found that lawmakers who back reform efforts score easy political points among voters. One recent poll found that 44 percent of voters in “battleground” congressional districts would be more likely to vote for a candidate who supports legalization, for example.

While most marijuana-related ads were paid for by committees for Democratic candidates, they were by no means confined to traditionally “blue state” candidates. Office-seekers everywhere from Oklahoma to Georgia to Wyoming had paid political posts about their cannabis views.

Facebook has come under fire for its policy regarding marijuana-related posts, with some cannabis businesses in legal states complaining that they’re unable to pay for advertisements. The social media company does permit educational marijuana content, but page owners often have to go through a lengthy appeals process to get their ads about cannabis articles cleared for promotion after they are automatically initially blocked by an algorithm because of the keywords they contain.

Several posts included in this analysis were removed for allegedly violating Facebook’s advertising policies.

Voters In Key Congressional Districts Support Marijuana Legalization, Poll Says

Marijuana Moment is made possible with support from readers. If you rely on our cannabis advocacy journalism to stay informed, please consider a monthly Patreon pledge.

Kyle Jaeger is Marijuana Moment's Los Angeles-based associate editor. His work has also appeared in High Times, VICE and attn.

Politics

Read: Here’s The Final 2018 Farm Bill That Will Legalize Hemp

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The final text of the 2018 Farm Bill was released on Monday, and industrial hemp legalization made the cut. Votes to send the legislation to President Trump’s desk are expected this week.

The bipartisan provision, championed by Senate Majority Leader Mitch McConnell (R-KY), will enable U.S. farmers to cultivate, process and sell hemp, the market for which is now a multi-billion dollar industry.

Following the announcement last month that lawmakers in the Senate and House Agriculture Committees had reconciled their respective versions of the agriculture legislation—with hemp legalization in the mix—questions remained about a controversial provision in the Senate version that would ban people with felony drug convictions from participating in the hemp industry.

But a compromise was reached and the final version will allow such individuals to work for hemp businesses after 10 years.

Read the text of the final 2018 Farm Bill’s hemp provisions here, followed by explanatory statements from the conference committee:

Farm Bill Hemp Provisions by on Scribd

Marijuana Moment excerpted the above sections dealing with hemp from the full 807-page Farm Bill and committee explanatory documentation.

“While this Farm Bill is a missed opportunity, there are some good provisions,” Rep. Earl Blumenauer (D-OR) said in a press release. “One of those provisions is to roll back our senseless hemp prohibition.”

“Our forefathers would be rolling in their graves if they saw us putting restraints on a versatile product that they grew themselves. We have farmers growing thousands of acres of hemp in dozens of states across the U.S. already. You can have hemp products shipped to your doorstep. This is a mainstream, billion-dollar industry that we have made difficult for farmers. It’s past time Congress gets out of their way.”

Under the legislation, hemp would no longer be in the jurisdiction of the Justice Department. Rather, the U.S. Department of Agriculture will lightly regulate the crop.

If the bill passes and President Trump signs it, hemp legalization will go into effect on January 1, according to VoteHemp.

Watch: Sen. Mitch McConnell Uses Hemp Pen To Sign Farm Bill Legalizing The Crop

Marijuana Moment is made possible with support from readers. If you rely on our cannabis advocacy journalism to stay informed, please consider a monthly Patreon pledge.
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Watch: Sen. Mitch McConnell Uses Hemp Pen To Sign Farm Bill Legalizing The Crop

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Senate Majority Leader Mitch McConnell (R-KY) signed off on the final version of the 2018 Farm Bill on Monday…and he used a pen made of marijuana’s non-psychoactive cousin, hemp, to so do.

The senator has been the leading proponent of an industrial hemp legalization provision, which recently made its way into the final version of the wide-ranging agriculture legislation.

“Making it official with my hemp pen,” McConnell wrote in a tweet that includes video of him signing off on the proposal. “Proud to have served as conferee on Farm Bill & to fight for Kentucky priorities.”

“With today’s signature, my provision to legalize industrial hemp is 1 step closer to reality. Looking forward to voting YES on this bill & sending to [President Donald Trump].”

The full text of the final Farm Bill legislation is expected to be publicly released on Tuesday, with votes anticipated in the House and Senate in the coming days.

Lawmakers Reach Compromise Over Controversial Hemp Legalization Felony Provision

Photo courtesy of Gage Skidmore.

Marijuana Moment is made possible with support from readers. If you rely on our cannabis advocacy journalism to stay informed, please consider a monthly Patreon pledge.
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New York Governor May Include Marijuana Legalization In Budget Proposal Next Month

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New York Gov. Andrew Cuomo (D) might just go ahead and include full marijuana legalization in his budget proposal set to come out next month, Crain’s reported on Monday.

Two state lawmakers told the outlet that they’d heard rumors about the governor’s plan, which would build on his recent efforts to put legalization on the table during the next legislative session. Cuomo instructed a working group to draft legalization legislation in August after the state Department of Health came out with a report that found the pros of ending cannabis prohibition outweigh the cons.

If the historically anti-marijuana governor, who as recently as last year was calling cannabis a “gateway drug,” did put legalization in his budget proposal, it’d mean “the state could have a fiscal framework for the program as soon as April,” Crain’s reported.

What exactly that fiscal framework would look like is unclear, and Cuomo’s office declined to comment on the report. It’s possible that the budget would account for the costs of whatever legislation the working group ultimately releases; however, since the bill has yet to be released and the governor’s proposal is expected for January, that might be cutting it close.

In 2014, reform advocates expressed disappointment after Cuomo and leading lawmakers agreed to a budget deal that did not include a medical marijuana legalization bill. Months later, Cuomo signed separate medical cannabis legislation and, in the years since, the governor has grown more amenable to broader reform—especially in the heat of a contentious primary battle against Cynthia Nixon this year.

When the state does go forward with legalization, money is going to be a point of particular interest for lawmakers and advocates, as can already be seen as a debate over a proposal to use cannabis sales tax revenue for public transit in New York City intensified last week.

New York Cannabis Clash: Should Marijuana Taxes Fund Subways Or Social Justice?

Photo courtesy of Zack Seward.

Marijuana Moment is made possible with support from readers. If you rely on our cannabis advocacy journalism to stay informed, please consider a monthly Patreon pledge.
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