Connect with us

Culture

Free Marijuana For Vaccinations And Cannabis Dog Toys: How Brands Are Celebrating 4/20 This Year

Published

on

Marijuana advocates and enthusiasts have a lot to celebrate on this year’s unofficial cannabis holiday 4/20.

State-level legalization has continued to spread in 2021—adding New York, Virginia and New Mexico to the list of adult-use states within the span of weeks. Congressional leaders are on the verge of introducing legislation to end federal prohibition, and Democrats are in control of both chambers plus the White House, raising hopes that comprehensive reform will be enacted this session.

But one thing hasn’t changed in 2021: companies and organizations are still doing their most to promote brands and products with marijuana-themed promotions and events on April 20.

And it makes sense. Cannabis reform is popular, with a new national poll finding a record 69 percent of Americans in favor of legalization. Plus, more adults have access to marijuana products to safely and legally enjoy the festivities, even if things still look a little different amid the pandemic.

The result of all of this is a lot of businesses and organizations trying to get in on the action, including those that aren’t necessarily tied directly to the cannabis industry.

Here’s a rundown of major brands that are celebrating 4/20:

Ben & Jerry’s

Keeping with a theme it set out last year, ice cream company Ben & Jerry’s is using its platform to promote federal marijuana reform. Digital billboards and a van covered in advertising promoting the Marijuana Opportunity, Reinvestment and Expungement (MORE) Act could be seen in the nation’s capitol, paid for by the activist-minded business.

And in partnership with the ACLU, Ben & Jerry’s is launching a call-to-action, asking Americans to text “MORE” to 40456 “to show their support of the MORE Act.”

Jimmy John’s

The sandwich company is inviting enthusiasts to engage with its social media feeds on 4/20 for a chance to win limited-edition merchandise—a bean bag chair modeled after its signature jalepeno chips.

They will also be streaming a “wake & bake” session on their Instagram live account that features actor and comedian Rob Huebel taking viewers through a “guided breaditation” that involves “vibe-filled, euphemism-filled, bread-science-filled words of introspection.”

Hotels.com

Up until 4:20am on 4/20, people who book hotel reservations through Hotels.com can send an email with their confirmation receipt to [email protected] for a chance to win a $200 room service credit… or “munchie money.”

“The perks included as part of this Munchie Money deal are truly the culmination of all the best aspects of being a Hotels.com rewards member,” Jennifer Dohm, head of PR, said. “From late checkout to a bonus night stay, onlyHotels.com allows you to get rewarded just for reserving a stay. Getting your massive room service spread covered doesn’t hurt either!”

Nuggs

The plant-based food company is getting in on the holiday as well, offering a $420 giveaway to select Instagram followers who send them a message showing a receipt for any product that ends in $4.20.

“You can buy literally anything from anywhere, and any variation of $4.20 counts (ex: $64.20, $114.20, etc),” Nuggs said. “Remember, we said we MIGHT send you $420… winners will be randomly selected over the next few days and notified via IG DM.”

BarkBox

The dog toy and treat business is back at it again with another round of 4/20 themed dog goodies. Get a “spinach burrito,” “spice grinder” or a “single maple leaf” for your furry friend.

“In honor of the upcoming very normal April 20th in this very normal month, we would like to direct your attention to these very normal toys available for a limited time,” BarkBox said in a blog post. “We sourced these toys from a totally normal farm owned by a totally normal Jared, a farmer.”

Slim Jim

Slim Jim is latching onto the converging 4/20 and DogeCoin trends to raise money for World Central Kitchen.

Snickers

Snickers is also trying to ride the Doge and cannabis wave.

discovery+

The TV station is launching a new marijuana-themed version of the cooking competition show Chopped.

Paramount+

Paramount+ also wants you to stay home and watch TV today.

Grand Theft Auto

Rockstar Games is offering free virtual gifts and bonuses in GTA Online.

Call of Duty

Cannabis-themed items launched in Black Ops Cold War and Warzone.

White Castle

The burger joint with a reputation for attracting cannabis enthusiasts is promoting its $4.20 Muncheese meal and offering free deliveries through UberEats for orders of $15 or more.

Lagunitas Brewing Co.

The beer company launched a new ale to commemorate the Waldos, the group California teens who began the 420 craze in the 1970s.

Weedmaps

Weedmaps is hosting a 4/20 livestream event, with musical performances by artists like Snoop Dogg and A$AP. There will also be a panel led by the Last Prisoner Project to discuss the need for social equity in legalization legislation.

Musicians are also taking a moment to celebrate 4/20:

Wiz Khalifa

The Flaming Lips

Advocacy organizations are also marking the cannabis occasion:

ACLU

The civil rights group is promoting its cannabis-themed products such as a marijuana stress ball.

NORML

The pro-legalization organization put out a call-to-action ahead of 4/20 to encourage supporters to hemp them “Finish the Fight” to end prohibition.

“While we have undoubtedly made immense progress in recent years, hundreds of thousands of our fellow citizens are still arrested each year for simple possession of a plant,” NORML Executive Director Erik Altieri said. “That is why we are calling on all legalization supporters to take time out of their 4/20 celebrations this year to help us finish the fight, both at the federal level and in those states that still are living under the dark ages of prohibition.”

DC Marijuana Justice (DCMJ)

On 4/20, DCMJ is organizing an event where members will give away free marijuana at COVID-19 vaccination centers across the nation’s capital.

Other organization are using the holiday for public education purposes around cannabis laws:

National Highway Traffic Safety Administration

The federal agency is urging people not to drive while impaired, using the hashtag #420 in a tweet.

U.S. Department of Agriculture

USDA’s Risk Management Agency saw 4/20 as an opportunity to educate hemp growers about crop insurance.

Colorado Department of Transportation

The department is raising awareness about the dangers of driving while impaired by alcohol or marijuana.

MADD

MADD is also reminding people not to drive while impaired.

Transportation Security Administration (TSA)

TSA says it wants to “clear the smoke when it comes to traveling with medical marijuana.”

“Marijuana remains illegal federally unless it’s less than 0.3% THC on a dry weight basis,” it said. “This means you can’t travel with it, even if going from one legalized state to another.”

Food and Drug Administration (FDA)

While not explicitly tied to 4/20, the federal agency did tweet on Tuesday a link to a blog post about the rules around adding cannabis ingredients to cosmetics.

Even prohibitionists are trying to take advantage of the occasion:

Smart Approaches to Marijuana

Smart Approaches To Marijuana’s Kevin Sabet released a book on 4/20 that attempts to lay out reasons not to pursue legalization and offers insights into the man behind the anti-reform movement.

Drug Enforcement Administration

Even the DEA wanted to join in on the 4/20 fun.

In other words: no matter where people stand on marijuana, it seems everyone has something to say about it at least once a year.

Schumer Celebrates 4/20 Marijuana Holiday On Senate Floor

Photo courtesy of Martin Alonso.

Marijuana Moment is made possible with support from readers. If you rely on our cannabis advocacy journalism to stay informed, please consider a monthly Patreon pledge.

Kyle Jaeger is Marijuana Moment's Sacramento-based senior editor. His work has also appeared in High Times, VICE and attn.

Culture

SXSW Selects Multiple Marijuana And Psychedelics Panels For 2022 Festival

Published

on

People who attend the 2022 South By Southwest (SXSW) festival will have the chance to hear from a range of experts and stakeholders on marijuana and psychedelics issues.

A number of drug policy panels have been selected for the event, which runs from March 11-20. While cannabis has been a consistent track at SXSW in recent years, psychedelics is getting a lot more attention as the reform movement continues to expand.

The public played a role in shaping the agenda, voting on nearly 100 proposed panels on drug-related topics earlier this year. Now SXSW has narrowed it down, choosing nine marijuana panels and seven dealing with psychedelics.

When voting started, there were about five times as many proposed psychedelics panels for 2022 compared to those proposed for the 2021 event. There’s also a stronger emphasis on social equity-themed panels for cannabis, reflecting the evolving conversation around reform.

While there aren’t specific “tracks” for cannabis panels this year as was the case for past events, there are designated marijuana and psychedelics “summits.”

One is called the “Cannabis Industry Evolution.” Here’s the description

“As the cannabis legalization movement continues to gain momentum across the globe, so does the immense opportunity for entrepreneurs, plus new and established businesses. The Cannabis Industry Evolution Summit explores today’s successful companies, along with ideas and products that will push the industry forward over the coming years.”

The other is titled “The State of Psychedelics.” Here’s that description: 

“Psychedelics have played a role in human culture for centuries in both spiritual and recreational settings, and recent breakthrough research of psychedelics as a treatment for a wide range of psychiatric conditions shows promise. The Psychedelics Summit aims to explore the medical, economic, and ethical implications of these tripped-out chemicals.”

Here’s an overview of some of the notable marijuana and psychedelics panels that will be featured at the 2022 SXSW: 

Marijuana

Sue ‘N The DEA: Breaking The 50-Year NIDA Monopoly

Sue Sisley of the Scottsdale Research Institute has played a key role in pushing the Drug Enforcement Administration to expand the number of federally authorized marijuana manufacturers and break the current monopoly. She’ll be joined by Matt Zorn and Shane Pennington, attorneys who have worked with Sisley on a number of lawsuits to force a policy change, for a conversation on the need to remove cannabis from its Schedule I status to promote research into the plant.

Cannabis vs. the Opioid Crisis?

Ricardo Baca, a journalist who started the cannabis-focused PR firm Grasslands, will host a chat on the science of whether cannabis can serve as an alternative to opioids amid an overdose crisis and whether people could use marijuana to help overcome opioid addictions.

Puff, Puff, Pass The Rewards: Equity In Cannabis Legalization

Leafly’s Janessa Bailey will talk about equity as more states move to legalize marijuana. The focus of this event is on understanding the context of the war on drugs and how discriminatory policies have alienated certain communities from benefiting from the legalization movement. It would look at possible solutions to the issue at the state level.

“As the fastest-growing American industry, cannabis has offered new economic opportunities to people across the country, but for many, those opportunities are still out of reach,” a description states. “As more states legalize, crafting policies that help to create a fair and equitable cannabis industry has never been more important.”

Cannabis: the Next Frontier in CPG

Representatives of major cannabis companies such a Curaleaf, Trulieve and Green Thumb Industries will discuss how marijuana stands out among other consumer packaged goods and “what the future of mainstream cannabis experiences looks like, the specific barriers the industry must overcome to reach this point, and how brands can prepare for this seismic shift.”

Psychedelics

Psychedelics For Therapeutics And Well-Being

Professors from John Hopkins University and Yale University will talk about the therapeutic potential of psychedelics with Tim Ferriss, an entrepreneur who has invested significantly into the research movement.

Questions that will be raised by the panel include: “How can psychedelics be widely used to alleviate human suffering through clinician-guided treatment of illnesses such as depression, PTSD, and addiction? Do mystical-type and insightful-type experiences associated with these substances improve overall well-being in patients and in healthy individuals? How can investors make psychedelic medicine accessible by financing academic research and for-profit companies and clinics?”

The Ethics Of “Mainstreaming” Psychedelics

DoubleBlind Magazine will be leading a conversation with expects including staff from the Multidisciplinary Association for Psychedelic Studies that will touch on the “unique ethical considerations around commodifying psychedelics” and the “moral obligation of psychedelic companies to give back to Indigenous stewards of psychedelic medicines.”

“The interest in psychedelics among the general population is growing exponentially,” a description says. “Meanwhile, hundreds of millions of dollars are pouring into psychedelic drug development, with some projecting the industry is less than five years behind cannabis.”

Have A Nice Trip: The Rise of Psychedelic Tourism

This panel will look at the rise of “psychedelic retreats” that have been “glamorized, dramatized, championed, and vilified by Hollywood.”

“In this session, you’ll learn what actually happens at a psychedelic retreat—where and how they operate amidst a complex, evolving web of state and national regulations; the daily work of psychedelic retreat facilitators; and the trends converging to drive this burgeoning new category of luxury travel,” a description says.

New Marijuana Laws Take Effect Across The U.S. With The New Year

Image element courtesy of Kristie Gianopulos.

Marijuana Moment is made possible with support from readers. If you rely on our cannabis advocacy journalism to stay informed, please consider a monthly Patreon pledge.
Continue Reading

Culture

One-Third Of Programmers Use Marijuana While Working, With Many Touting Creative Benefits, Study Finds

Published

on

More than one-third of software programmers say they’ve used marijuana while working, with many finding that it helps promote creativity and get them into the “programming zone,” according to a new study.

Researchers at the University of Michigan said that anecdotal evidence suggested that those in programming were more likely to use cannabis on the job, so they set out to conduct the “first large-scale survey” on the topic, asking 803 developers to detail how marijuana comes into play in their work.

A main motivation for the study was the fact that drug testing policies remain common in the programming sector, which may be contributing to “hiring shortages for certain jobs.”

That’s even the case at the federal level, the study authors note, citing comments by former FBI Director James Comey, who said in 2014 that he was interested in loosening employment policies around cannabis because some prospective agents “want to smoke weed on the way to the interview.”

“This prohibition of cannabis use in software engineering has contributed to a widely-reported hiring shortage for certain US government programming jobs,” the study says.

All told, 35 percent of survey participants said that they’ve “tried cannabis while programming or completing another software engineering-related task.” Seventy-three percent of that group said they’ve consumed marijuana while working in the past year.

The study—titled “Hashing It Out: A Survey of Programmers’ Cannabis Usage, Perception, and Motivation” and published this month in Cornell University’s arXiv—also looked at frequency of use among those who said they’ve used marijuana while engineering.

Fifty-three percent said they’ve consumed cannabis while programming at least 12 times, 27 percent said they used it at least twice a week and four percent said they use it while working on a nearly daily basis.

The study authors wanted to get a better understanding of why programmers chose to consume marijuana, too. And they found that the most common tasks that people used marijuana for were brainstorming, prototyping, coding and testing.

“Overall, we found that programmers were more likely to report enjoyment or programming enhancement motivations than wellness motivations: the most common reasons were ‘to make programming-related tasks more enjoyable’ (61%) and ‘to think of more creative programming solutions’ (53%),” the study found. “In fact, all programming enhancement reasons were selected by at least 30% of respondents. On the other hand, general wellness related reasons (such as mitigating pain and anxiety) were all cited by less than 30% of respondents. Thus, while wellness does motivate some cannabis use while programming, it is not the most common motivation.”

While there’s a notable prevalence of cannabis consumption among programmers, even most of those who don’t use marijuana are supportive of reform, the study found.

“Ninety-one percent of our participants say that marijuana use should be legal for both recreational and medicinal use compared to 60 percent of the general United States population in 2021,” the authors wrote.

The study also found that “cannabis use while programming occurs at similar rates for programming employees, managers and students despite differences in cannabis perceptions and visibility.”

“Our results have implications for programming job drug policies and motivate future research into cannabis use while programming,” the study states.

Drug testing policies have become a hot topic as more states enact legalization.

After New York opted to end prohibition this year, for example, the state Department of Labor announced that most employers are no longer allowed to drug test most workers for cannabis.

Amazon recently said that its earlier decision to end drug testing for cannabis will also be retroactive, meaning former workers and applicants who were punished for testing positive for THC will have their employment eligibility restored.

Lawmakers in the Senate and House have both included language in recent appropriations reports urging a review of employment policies for federal agencies with respect to personal use of cannabis. The House version passed in July, while the Senate Democrats’ report was released in October.

The Office of Personnel Management (OPM) issued a memo to federal agencies this year that says admitting to past marijuana use should not automatically disqualify people from being employed in the federal government.

Meanwhile, the Biden administration came under criticism after it was reported that it had fired or otherwise punished dozens of staffers who admitted to prior marijuana use. That came after the White House instituted a policy of granting waivers to some staff who’ve used cannabis.

Press Secretary Jen Psaki subsequently said that nobody in the White House was fired for “marijuana usage from years ago,” nor has anyone been terminated “due to casual or infrequent use during the prior 12 months.” However, she’s consistently declined to speak to the extent to which staff have been suspended or placed in a remote work program because they were honest about their history with marijuana on a federal form that’s part of the background check process.

Researcher Uses Reddit To Learn What Kinds Of Marijuana Posts Influenced Legalization Attitudes

Marijuana Moment is made possible with support from readers. If you rely on our cannabis advocacy journalism to stay informed, please consider a monthly Patreon pledge.
Continue Reading

Culture

Researcher Uses Reddit To Learn What Kinds Of Marijuana Posts Influenced Legalization Attitudes

Published

on

Social media is a powerful tool in shaping political discourse, and a recent study that examined Reddit posts spanning over a decade sheds light on exactly what kinds of conversations may have influenced the public’s shift in support of marijuana legalization.

A Brown University researcher used machine learning to analyze more than three million Reddit comments from 2009 to 2019—a key timeframe in the state-level legalization movement—to better understand the online conversations that have driven people to back reform.

A dissertation from Ph.D. candidate Babak Hemmatian—titled, “Taking the High Road: A Big Data Investigation of Natural Discourse in the Emerging U.S. Consensus about Marijuana Legalization”—revealed some surprising trends. Specifically, it seems that while sharing personal anecdotes has historically been a major factor in changing hearts and minds, people posting more generalized, character judgment-based arguments was a more clear harbinger for state-level cannabis reform.

“Marijuana legalization is a highly unusual topic in how a bipartisan consensus was reached in a matter of years while the American society was otherwise becoming more polarized,” Hemmatian told Marijuana Moment. “I wanted to know if the way the public discusses marijuana facilitated this unusual shift, and how the societal change in attitudes in turn affected how we talk about cannabis.”

Character judgements—or, “highly moralistic assertions about people’s timeless attributes” like whether being a prohibitionist makes someone a bad person—more commonly preceded state legalization efforts, particularly around 2012 as the first states moved to end prohibition, the study found.

“Anecdotes were less often used to persuade people, meaning their persuasive potential was somewhat wasted,” Hemmatian said. “Still, people did often briefly mention them to buttress more general claims like the mentioned character judgments.”

There were some other interesting themes identified in the study. For example, discussions of the health impacts of cannabis “only picked up after legalization was all but over, and only in casual conversations.” Legal implications of reform, meanwhile, “were not prominently discussed even after legalization had succeeded in most states.”

“Both topics are highly relevant to whether and how the substance should be de-regulated, but were ignored in decision-making and at best attended to once the societal decision was already made,” the study author said.

“While not the most persuasive approach according to previous research, character judgments may have still pushed people who were on the fence but not diametrically opposed to legalization over to the pro-legalization camp,” he continued. “This is because they highly simplify decision-making: One no longer needs to know the complicated effects of cannabis on health, the economy and the society to make up their mind; they just need to think through their personal moral principles. This may have been comforting during a transition period when the uncertainty surrounding marijuana’s status would have been anxiety-inducing for many folks.”

The study concludes that “early legalization victories depended on Character judgments while the final nails were hammered into prohibition’s coffin with Plot-focused strategies revolving around politics and crime.”

“The shift happened entirely within the generalized portion of discourse, meaning that a non-compositional approach to frame classification would have missed it,” the paper states.

Hemmatian and his research team at Brown aren’t the only ones interested in exploring the intersection of drug policy and social media.

In fact, the Food and Drug Administration (FDA) recently announced that it plans to use Reddit and other “novel” data sources to gain a better understanding of public health issues surrounding use of CBD and other “emerging” marijuana derivatives like delta-8 THC.

The agency also wants to develop a system of finding “safety signals and usage patterns associated with emerging CDPs in real-time.” That includes delta-8 THC, a cannabinoid that the agency recently warned consumers about, as it has not yet evaluated its safety or efficacy.

Reddit users subscribed to the popular marijuana forum r/trees have previously helped researchers identify trends and patterns in cannabis consumption.

A peer-reviewed study published in the journal Drug and Alcohol Dependence in 2018 analyzed more than two million posts found on the site’s largest marijuana-related subreddit from 2010 to 2016. The research team made a series of discoveries, including a few that might seem obvious to regular consumers (e.g. dabbing is gaining in popularity, but users still largely favor smoking cannabis flower).

DEA Wants To Help Parents Decode The Emojis Young People Use To Discuss Marijuana And Other ‘Bomb Ass’ Drugs

Marijuana Moment is made possible with support from readers. If you rely on our cannabis advocacy journalism to stay informed, please consider a monthly Patreon pledge.
Continue Reading
Advertisement

Marijuana News In Your Inbox

Support Marijuana Moment

Marijuana News In Your Inbox

Marijuana Moment