Politics
New York Marijuana Officials Launch Interactive ‘Buy Legal’ Map To Help Consumers Find Licensed Dispensaries
New York officials have launched a new online map that’s meant to help adults locate licensed marijuana retailers—one of their latest efforts to encourage consumers to buy their cannabis from the regulated market.
After a rocky rollout of the state’s legalization law opened the door to a proliferation of illicit marijuana shops, the governor and Office of Cannabis Management (OCM) have prioritized educating the public about the need to purchase their products from licensed dispensaries as a health and safety imperative.
To that end, Gov. Kathy Hochul (D) started a “Buy Legal” campaign in 2023. And the latest iteration of that campaign is a “new, consumer-friendly tool that helps New Yorkers locate licensed, open dispensaries across the state,” OCM announced on Wednesday.
“Whether you’re looking for adult-use or medical cannabis, delivery services, or equity-owned businesses, the Buy Legal map makes it easier than ever to shop safer, legal, and local,” it said, adding that people can “search by location, name, or filters like delivery” and also view “operating hours, website links, and real-time directions.”
OCM also posted a video demo showing people how to use the new map’s various features:
“Buy Legal seamlessly integrates with Google Maps, making it simple to get directions to visit an open, legal dispensary in no time at all,” OCM Analytics Program Manager Ricky Bunnicelli said.
Other legal marijuana states similarly maintain directories for adults and patients to find licensed dispensaries, including California which has also a searchable map for retailers as well as a separate interactive map identifying what types of cannabis businesses are allowed or prohibited in individual jurisdictions throughout the state.
The broader New York campaign has also involved digital ads and educational resources, including a guide on safe consumption practices, as well as graphics and videos featuring licensed cannabis business owners and messaging about the benefits of participating in the regulated market.
Ahead of the 4/20 holiday last month, regulators also rolled out a “higher education” campaign meant to provide adults with information about how to “make informed, responsible decisions about cannabis,” including how to locate state-licensed retailers.
The office also advises that “continued enforcement against the illicit market is critical to building a health regulated market,” pointing to what it describes as successful enforcement efforts in 2024. Last spring, for example, officials in New York City launched Operation Padlock, an enforcement initiative meant to shutter illegal storefronts. Within months, licensed shops that were open before the operation began saw sales climb 105 percent, according to an OCM survey.
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Meanwhile, in New York, regulators are moving forward with new proposed regulations around the state’s so-called “cannabis showcase” program, which allows licensed businesses to sell to consumers at pop-up, farmers market-like events.
As originally authorized, the showcase events were largely in response to the slow rollout of New York’s adult-use marijuana program, which faced multiple delays in implementation amid litigation and other matters.
But the state’s industry has gradually expanded, with officials in January touting $1 billion in total sales since the market launched.
Currently, there are 1,726 state-licensed marijuana businesses in New York, according to officials. That includes 52 new business license applications approved at Tuesday’s meeting. A number of other applications are still delayed as the result of litigation.
Separately in New York, Hochul earlier this month signed state budget legislation that did not include a controversial earlier provision that would have allowed police to use the smell of marijuana as probable cause that a driver is impaired and then force them to take a drug test.
Amendments made in the legislature removed the provision, which a coalition of 60 reform groups had argued in a letter to Hochul and top lawmakers would “repeat some of the worst harms of the War on Drugs” and allow law enforcement to “restart unconstitutional racial profiling of drivers.”
Meanwhile, a recent OCM report said the number of licensed marijuana retailers in the state grew by nearly threefold last year, fueling total sales in 2024 of nearly $870 million.
Including sales so far in 2025, New York’s legal cannabis market is now close to reaching $1.5 billion worth of purchases, OCM said late last month.
Also last month, New York cannabis regulators and labor officials announced the launch of a workforce training program aimed at “providing comprehensive safety education to workers” in the state’s legal marijuana industry.
Separately, OCM’s press secretary recently indicated the office is working on plans to expand permitting and licensing rules that could allow adults to buy and consume marijuana at movie theaters. Authorizing sales of cannabis products at theaters would set New York apart as it continues to build upon the state’s legalization law.
State officials also recently launched a grant program that will award up to $30,000 apiece to retail marijuana businesses to help cover startup costs.
Also, earlier this year, a collective of businesses licensed under the CAURD program called on Hochul to forgive tens of millions of dollars in high-cost loans issued under a governor-created social equity loan fund.
Assembly Majority Leader Crystal Peoples-Stokes (D) said in December that there’s a need to extend financial aid to CAURD license holders, many of whom are struggling under the high-cost loans.
Critics—including the NAACP New York State Conference, Black Cannabis Industry Association, Minority Cannabis Business Association, Service Disabled Veterans in Cannabis Association, Drug Policy Alliance, NYC NORML and VOCAL-NY—wrote to the governor earlier that month to express dismay at what they described as marijuana regulators’ “efforts in service of big corporations at the expense of small business and equity outcomes.”
Photo courtesy of WeedPornDaily.
